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THE MANTRA - WINTER 2016


Monday November 28, 2016

In a time of a great divide we need some symbolism, an icon of unity. So we dropped the "Mantra" sweatshirt for the public.

Nothing says we are all stars like equality, its our mantra. So join us in the belief that no matter what we are all equal and wear the "Fifth Point Mantra Sweatshirt" with pride.

For the shoot we…


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BETTER LATE THAN NEVER - SUMMER 16


Wednesday June 29, 2016

Lets go back to a time when the Freshest thing out was the Prince of Bel Air, a simple time when the most 1st world problems were rewinding your VHS tape before you returned it to the video store.

We journeyed back to the 80's for this mini capsule we had no choice but to dub "Better Late Than Never". Inspired…


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WINTER MINI CAPSULE 2015


Monday December 14, 2015

Winter is here! Florida although doesn't really have winter for more than a week or so. We give you our winter items limited as it may be, ask yourself "Do I really need more than a Hoodie and a Hat?" Probably not. Especially not in Florida.

We kept it pretty simple on this one, concrete and cloudy skies. We shot all…


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BTS: THE HUNDREDAIRE CLUB PART 2


Wednesday December 09, 2015

Continuing part 2 of our Hundredaire Club Launch, we were able to get to shoot with out good friend Wes.

Previously with Brandi, Jess, and Bridget we shot in mostly in concrete structures so we thought it right to continue the theme with Wes. We shot down to Sawgrass Mills Mall out in Sunrise, FL to shoot the 1st portion and…


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BTS: THE HUNDREDAIRE CLUB PART 1


Wednesday December 02, 2015

We always try and use people we know for our season look books, ads, capsules, whatever you want to call them. We try and keep it in the family when it comes to spreading the love.

For this Winter we came out with "The Hundredaire Hoodie and of course our staple "Stacked Logo" hat. We were very lucky to have Brandi,…


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THE HOLLYWOOD SKATEOFF


Saturday August 15, 2015

We were approached by a good friend of ours (Tyrone) to help put on a first ever event at a local Hollywood skate spot (Stan Goldman Memorial Skatepark).

We couldn't pass up a chance to throw down with other local companies like AMAXON Skateboard Co, BC Surf & Sport, Bonafide Skate Co, Groove Surf Shop, and Kia. As where we…


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BTS : THE SUMMER SETS SHOOT


Monday July 13, 2015

It is always good when you get to work with friends on these projects. The outcome is something more than what could be produced in a normal flow work environment. People gel and the energy feeds the moment.

With that in mind we asked Mike Novak and Carl King to work with us on this mini capsule "The Summer Sets"…


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THE SUMMER SETS MINI SEASON LOOKBOOK


Monday June 29, 2015

Summer is upon us, but more importantly summer nights are here! And that's why we present our latest mini collection dubbed "The Summer Sets", starring Mike Novak and Carl King.

Our goal here was to create a lookbook that combines the local underground feel of Fort Lauderdale with a touch of the classic cult movie: Lost Boys.

With these guidelines, Florida…


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MIKE, BEARD, DURANGO, AIRPORT, SHAVE


Monday January 12, 2015

Recently we spent the day with our good friend Mike. He had just taken some time off work and it was nearing time to shave his beard to re-enter the workforce.

As many of us know growing a beard is a journey in itself. The multiple phases of its existence is sometimes overwhelming but always challenging. Growing that precious facial…


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HAS IT BEEN A YEAR ALREADY?


Sunday December 14, 2014

Roughly about a year ago we teamed up with Arkham Motorsports Racing Team. We got to meet Bruce and his whole band of misfits. We helped design the suits for the team and since then have established a great relationship with the mainly west coast team. Their main race grounds is Calspeed Raceway at the AAA Automotive grounds out in…


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A NIGHT AT ART BASEL


Saturday December 06, 2014

When you think Miami you most likely think beaches Ferraris and club life, what you may not yet think about is Art Basel. Art Basel is the nations best art fair and takes place in the one and only MIA. For weeks preceeing the fair artists come from all over to setup and showcase their work. Everything from spray paint…


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ALS FIFTH POINT ICE CHALLENGE ERIC WEAVER


Friday August 22, 2014

Our Donation and Ice Bucket Challenge for the ALS Foundation. Also for the ENTIRE month of September, Fifth Point will donate 20% of all proceeds to help support the ALSA.


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ALS FIFTH POINT ICE CHALLENGE KEN BARR


Friday August 22, 2014

Our Donation and Ice Bucket Challenge for the ALS Foundation. Also for the ENTIRE month of September, Fifth Point will donate 20% of all proceeds to help support the ALSA.


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SPORT KART GRAND NATIONALS


Tuesday July 15, 2014

When we asked about the S.K.G.N. races in Fontana we were given few answers that didn't contain any swearing and profanity. That being said it was hot as hell and quite possibly the longest three days we've ever spent at the track. Was it amazing, absolutely. Was it action packed, sure. Was it an emotional roller coaster full of superstition,…


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CALSPEED DAYS: A TEAM ARKHAM HANGOUT


Wednesday June 11, 2014

This past weekend we headed out to the badlands of Fontana to catch up with one of our favorite racing teams, Arkham Motorsports. Bruce and the team have taken on a few new additions and one by one they are all getting suited up. Of course we took this oppourtunity to get some awesome footage of them doing their thing…


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BRIGITA AKA BRIGI DIESEL


Monday April 14, 2014

If you've been to H20i or heard of Los Goonies, then she needs no introduction. For everyone else... Here she is repping one of our Letters to Fifth shirts working on her secret VW project. You're welcome!


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NATALIA A ROOF AND THE SUN


Friday April 04, 2014

Thanks to Scott and Natalia for braving that hot rooftop sun and taking these awesome shots in our new The Horror tee.


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RACEDAY AT CALSPEED


Tuesday January 28, 2014

Season Openers always have an air of excitement around them. The competition was already fierce before a green flag had even dropped; the Super Series saw 112 drivers rested and ready to tear up the track, but only after they fought their way through registration. Some were not so lucky as the wait list grew with familiar names from last…


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X GAMES LOS ANGELES 2013


Wednesday August 07, 2013

For as long as we can remember the Xgames venue has always been held in the city of Los Angeles, next year however this wont be the case. Xgames has become such a worldwide venue that it now has been in bidding for other cities to host, much like the olympics has been doing since its inception. Next year we…


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KEN BLOCK'S HOONIGAN BBQ


Monday August 05, 2013

As Los Angeles was abuzz with parties leading up to the final Xgames the city will see, we stopped by one of the coolest BBQ's in town. Hosted by Hoonigan Racing Division at their (in)famous Donut Shop and DC's own KEN BLOCK, his Ford Fiesta rally car was guarding the gate wrapped in its shiny new 2013 race livery that…


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SUMMER 2013


Saturday August 03, 2013

Fifth Point on the west coast shores of Santa Monica and Venice Beach shot with Serbia's own pride and joy, Vlad RAD. Take a walk with us as we explore the iconic Santa Monica Pier and stroll through Venice beachfront.


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FORMULA D


Sunday April 21, 2013

As some of you already know we have made the move to cover both coasts, that being said it is with no surprise that we bring you some coverage from one of the most awesome events of the westside... none other than Formula D! Yes yes we know that Formula D is already coast to coast and that you can…


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BLONDES VS BRUNETTES


Thursday December 20, 2012

Every year down on Ft Lauderdale beach there is a showdown no holds barred event promoting autism awareness and The Dan Marino Foundation. Yes we sponsor charity events, I know what you're thinking suits, champagne, speeches, and lots of other people your never going to see again. My friends, this is not that kind if event. Our good friends at the Beach Powderpuff Bowl have…


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